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Navigating Pricing and Innovation in SaaS
This chapter delves into the intricate dynamics of pricing strategies for consulting projects vs. product development, emphasizing the benefits of creating innovative software solutions. The speakers discuss the acceleration brought by AI in software development and the challenges of marketing in a saturated B2B SaaS landscape. They advocate for a shift towards productized services and an open mindset in exploring new business opportunities, transforming traditional models in the tech industry.