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Daniel Ek: How Spotify Revolutionized The Music Business

Pattern Breakers

CHAPTER

How to Start a Successful Startup

In hindsight, I've seen with the startups that we've worked with that have been successful, where you start matters. So for example, if you're going to start an online fashion company, I don't see any advantage in being in Silicon Valley. But like Lyft, we were much better off starting in San Francisco, where taxis were horrible. Then had we started in New York, where they're actually pretty good. And so it's like, you want to be in a place where you can recruit the right early employees, but also where the ecosystem and the network, if you will, exists,.

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