The Power of Ambiguity

I think in the industry as a whole, I think, you know, everything old is new again, becoming up with new names for it. It's sort of ambiguous what this phrase and name means. The more people that use it, the more they kind of assign their own meaning to it if the meaning is not immediately clear. And so, if you don't really get the truth of the matter, that's okay. Because you cansort of hint at it and get close enough to it that you can walk your way through the tricky rooms or the tricky conversations.