Marketing Against The Grain cover image

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

Marketing Against The Grain

00:00

Understanding Comparison Marketing and Category Redefinition

This chapter explores the intricacies of comparison marketing, using historical cases like Pepsi and Coke to highlight both its effectiveness and potential challenges. It emphasizes the importance of understanding consumer needs and reimagining market categories, exemplified by Peloton's innovative strategy in home fitness.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app