Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a raw and unfiltered conversation between Jillian Murphy and her longtime friend and fellow entrepreneur, Katie, that’s been a year and a half in the making. Together, they dive deep into what it really looks like behind the scenes of building a business—from hiring mistakes and mentorship red flags to defining success on your own terms. If you’ve ever felt like you’re chasing someone else’s version of success or struggling with how much of your personal story to share online, this episode is for you.

This honest, behind-the-scenes conversation is a must-listen for any CEO who’s navigating the messy middle, questioning their next steps, or simply wants to build a business that actually feels good.

Topics Covered:

What it actually means to be a CEO—and why it looks different for everyone
Real talk on boundaries, client care, and what supportive coaching should feel like
The importance of hiring mentors aligned with your values and lifestyle
Why some of the worst business investments happen later (not just early) in your career
“Pay for proximity” and other business icks—from both sides of the conversation
The line between marketing strategy and shady client poaching tactics
How to share your journey without trauma-dumping on your audience
Reframing viral content and why deeper connection > bigger following
Using your hard seasons as fuel for massive business breakthroughs
Honest reflections on friendship, vulnerability, and building something that’s yours

CONNECT WITH Katy:

Instagram: @katysaltsman
Website: katysaltsman.com
Threads: @katysaltsman
Podcast: Crying Burns Calories

CONNECT WITH JILLIAN

Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar →Webinar
Join my FREE Networking Call every Fridays: Networking Call
Learn to create Stories That Sell here

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