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The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

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How to Set Up Your Environment for Effective Communication

There's so many lessons and strategies that can come out of that. And I think the way to do it in an ethical fashion is to say to yourself as a communicator, what is it about my message? What dimension of my message will make it most wise for people to say yes? That's what I should put at top of mind in my audience before I send in the message.

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