6min chapter

Ecomm Breakthrough cover image

The Mind-Blowing Connection between PPC and Listing Optimization with Mina Elias

Ecomm Breakthrough

CHAPTER

Impact of Price on Conversion Rates in PPC Campaigns

This chapter discusses the impact of price on conversion rates in PPC campaigns and the importance of testing different price points to determine the optimal strategy. It also provides three actionable takeaways, including integrating PPC with product optimization, improving the main product image, and constantly testing pricing for conversion rate impact.

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