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S1 Ep68: Do marketers matter for entrepreneurs?

VoxDev Development Economics

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Is There a Measurable Effect of Virtual Coaching?

Some businesses were offered marketing advice, and others were offered a more traditional business consultancys. But was there a measurable effec for these entre pernes from this type of advice? Yes. We measured over two years, and different indicators of growth. So monthly sales of the treatment firms, the marketor treatment firms, grew by about 52%. Monthly profits improved by about 36 %. Total assets increased by about 31%, paid employees rose by 24%.

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