The HeyCreator Show cover image

The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model

The HeyCreator Show

00:00

The CEO of Bumble

The CEO of Bumble popularized the app by making it so that the woman has to be the first one to make the move. When she first started it, an interactive ad that she created, I thought this was so genius. She went to colleges and they made flyers that basically said in this classroom, no,. And they put big red Xs over it.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app