The HeyCreator Show cover image

The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model

The HeyCreator Show

CHAPTER

The CEO of Bumble

The CEO of Bumble popularized the app by making it so that the woman has to be the first one to make the move. When she first started it, an interactive ad that she created, I thought this was so genius. She went to colleges and they made flyers that basically said in this classroom, no,. And they put big red Xs over it.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner