With this a emerging trend, how are we re defining good customer experience with digital payments? Yin as i said before, it's almost a full time job to keep up with iiit seems to be ome ben coming new out every day. And tin that now that answer o, a seamless experience is becoming like basic expectations iam. Even what people would regard asf i know, a small annoyances in the sort of transaction flow have now become like key differentiators for organizations that providing payment and services.