How to Attract Both Sexes With the Same Language

In societies and cultures that are highly individualistic and more masculine, you tend to find larger gender differences. And this does tend to translate online. Women subconsciously prefer websites that have been designed by other women. Men tend to go to research sites a lot more than women. But what's interesting is that boys as young as the age of seven exhibit these same preferences. Is it something that's perhaps a little bit more innate? So nature versus nurture? Yeah. I've had an experiment running now for seven and a half years with one of each gender. There may well be a strong biological basis, but then if there is, for those of us who don't conform to this stereotype,