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The Post-ATT World
Greymatter
The New Paradigm for Software Builders
Matt Cevallos: It feels like in the Facebook heyday, there was an optimal strategy just to go open targeting. You actually needed very few heads to do things in a best in class way. To me, this signals opportunity both to be a great savvy marketer, but also if you're building software,. There's a new paradigm to work within here. He says Shopify audiences is beginning to show early promising results and they're betting on it pretty significantly.
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