
373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
00:00
Unity, Right?
Bob Greene has found that when people talk about me and what benefit i would get first, i'm not sure what principle of persuasion that is that works on me. When we ask for some one's opinion, we get a critic. They step away from us. We're over here, and the're over on the other side of the line between us. If you're in a smaller a unit group, you feel even more a intense shared identity. And so they cocreate with us that product or service. It's pride because o unity, right? Yes, right.
Transcript
Play full episode