6min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

Navigating the Product Lifecycle and Commercialization

This chapter covers the importance of project planning flexibility, the need to adapt project vision, killing off non-viable projects, and strategies for commercializing the product. It also discusses post-launch responsibilities of a product manager, managing the product lifecycle, go-to-market plans, risk management, metrics, and the importance of understanding product management key areas for successful value delivery.

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