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487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

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Navigating the Product Lifecycle and Commercialization

This chapter covers the importance of project planning flexibility, the need to adapt project vision, killing off non-viable projects, and strategies for commercializing the product. It also discusses post-launch responsibilities of a product manager, managing the product lifecycle, go-to-market plans, risk management, metrics, and the importance of understanding product management key areas for successful value delivery.

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