Are There Differences in the Market?

The only time you should worry about differences that you find is if you see that there's some differences. You're finding half the buyers think this, or even a third of the buyers think a particular way. If you find the paterns that really matter, you have then the ke ingredient to standing the fack out. This information can then be used and shared across the antire organization. And it's not just a sity Marketing is at that station in the ballroom on one power point. So once you have found that, you can add a sprinkle of demographics. The people who tend to care in thome of demographics are those founders and trepeners, sinor market