Six Ways to Change Focus Back to Customer Value

Jeff: We're actually measuring the wrong things. Some developers want to tick off all the items in their backlog and that makes them feel good. But when you have a product owner who reasons like that, then you have a team who works with the right intent. Bob: I'm always so amazed by is that person has actually brought users or users, like real user stories from the real world out there about what we've built. And that helps them think about not maybe just the specific stories, but actually, okay, so what will the outcome of my work be in the end?