“The world doesn’t need another expert.” So says today’s guest, Andrew Davis. Experts rely on hacks, tips, tricks, teaching, preaching, and over-promising. Visionary leaders a) tend not to call themselves that and b) focus on the quest for knowledge itself, with enough humility to admit what they don’t know, or the problems they are exploring even while still in process.

In today’s conversation, you’ll learn how to move past commoditized content toward launching a quest that builds trust and brings your audience along for the ride—while embracing digital doppelgängers to help you get there.

More About Andrew: Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. He is the author of Brandscaping, Town Inc., and The Referable Speaker.

🌟 3 Key Takeaways

• Move from Expertville (commoditization, tips/tricks/hacks) to Visionary Town (new ways of thinking and approaching things), by starting at the crossroads: investigate advice from other experts that bothers you, focus one one small story and universalize it, and/or share something you have tried that didn’t work, and try to understand why.
• Andrew’s cube of creativity comprises four constraints to come up with any idea faster and with better results. Define the Outcome → Limit the Options → Raise the Stakes → Eliminate the Unnecessary.
• Digital Doppelgängers: In the future, maybe when you hire someone for a position that requires creativity, you’re also hiring all the AI that they have trained to write and think the way they think, so they can deliver better results faster. You can have many doppelgängers, in the form of ongoing ChatGPT threads, each with very narrow parameters of what you are asking it to do.

📝 Permission

Every time you start something new, stop doing two other things.

✅ Do (or Delegate) This Next

Start an ongoing thread with ChatGPT and name this version of your digital doppelgänger. What “squirrel-sized task” do you want to train it to do, that it can grow better at over time? For example, Andrew’s Drewdini helps him write promotional video scripts for upcoming keynotes. Each time he gives feedback, it gets better at the task.

🔗 Resources Mentioned

• Andrew on the web, IG, LinkedIn, Twitter
• Articles: Time Well Spent—Why I don’t call myself a content creator, Gillian Ortillian on Medium—I Spent $166.66 on Amazon Ads for my First Book. Here’s What I’ve Learned., PCMA—How the Cube of Creativity Can Save Your Business
• Video: There’s Something About Mary—Six-Minute Abs

📚 Books Mentioned

• Andrew’s books: Brandscaping, Town Inc., and The Referable Speaker
• Free Time: Lose the Busywork, Love Your Business
• Pivot: The Only Move That Matters Is Your Next One
• Life After College

🎧 Related Episodes

• Unthinkable with Jay Acunzo: Leaving Expertville
• Free Time: 210: ⛵️Knot a Care—Sailing the Free Time Seas with Joy and Ease and 181: Be Irreplaceable with My Creative Coach Jay Acunzo
• Pivot: 281: Feeling Impostery? Become a Qualified Curator Instead of an End-All-Be-All Expert

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