Episode 330: It’s G2 Racing When I’m There
Your Kickstarter Sucks
Creating a New Category of Non-Alcoholic Drinks
They discuss the concept of creating a new category of cocktail-like drinks without alcohol called elixirs. They emphasize that these elixirs are not just mocktails, but a unique experience in their own right. They also mention the background of Andrew, the founder of the elixir brand, and talk about his entrepreneurial journey and motivation behind creating these drinks.
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