2min chapter

The Game with Alex Hormozi cover image

The Value of Pain In The Pursuit of Success (with Andy Frisella) Pt.2 - Mar. ‘23 | Ep 561

The Game with Alex Hormozi

CHAPTER

How to Build an Enduring Business That Just Continues

The only way to build an enduring company is either to sell stuff that people never stop buying from you, or to build a company where people never stop selling for you. And if you're one of these guys who is in like, I get the get because I actually came from the direct response world of like understanding how the arbitrage of like ads and all these two bros. That's where I started when I was 18. Because you think right. Right.

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