Inbound Marketing

The focus really needs to be on attracting those who are ready to make a decision, who have started the buying journey. And often they just get forgotten about. I think the first focus should be on incustomer intent. If thee spend some money, they've done something that says they're ready to take action. Where pusowners and segmentation, all they do is tell you the total addressable market. They've identified the pain there, it's now at the top of the list to addresse at issue.