The Behavioral Observations Podcast with Matt Cicoria cover image

What is Behavioral Sports Psychology? Session 127 with Brandon May

The Behavioral Observations Podcast with Matt Cicoria

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The Behavioral Economics of Exercise in Athletes and Non-Athletes

My dissertation is looking at the behavioral economics of exercise in athletes and non-athletes. We're using hypothetical purchase tasks, so demand surveys and delay discounting surveys. And we're sending those out to both athletes in division one programs andnon-athletes in division one Programs. Seeing if they value exercise differently and seeing if the, if, if watching a short act video changes the way they value exercise.

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