3min chapter

Young and Profiting (YAP) with Hala Taha  cover image

YAPClassic: Richard Moore on The Laws of Selling | Part 1

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Importance of Connection in Sales

The product is just the device for someone to get these wins, as I've called them. The reason why you don't have a blackberry is that it's not cool right now. People buy an iPhone because it makes a statement of I'm part of a tribe and I buy into the values of Apple. You buy things because they make you look or feel good. They make you money. They save you time. That's the reason why we buy stuff. And there's a very famous marketer called Seth Goden who says that the product is the souvenir of buying these outcomes.

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