The Challenges of Retail

When you joined rinskit in 20 17, what were some of the discussions that you had with the cos or the founder and decided what to be working on? A lot of it was with kind of trying to control the brand a when it's not something that you can directly go into the store and control. There were issues with map pricing because they didn't have a map policy in place. Didn't have maps off were in place a to kind of hold pricing. So we worked through a whole map strategyand then our packaging was not great. I'm just going to own that in hinsight. It was a really ineffective packaging,. And so i'm helped with re designing all