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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Creating Beliefs Through the Experience

Ats lia: People create beliefs through the experience that they have been through. As if you want to help people to change their beliefs, business people who haven't gone through the experience of connecting with customers, you have to stage these experiences. Ats lia: I think that thing is providing pensive, meaningful experiences. And and i would add to it reflecting, being reflective and thinking about, hay, what just happened, and maybe how is that different than what we did before? So people can eternalize some ideas and thinking.

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