FIFA president Gianni Infantino has made it a commitment to try to reach equal prize money for both the men and women. From 2019 to 2022, FIFA brought in over $3.4 billion worth of revenue all due to media rights. Sources have said previously that the women's World Cup rights this year is worth around $300 million.
The world can’t wait for the 2023 Women’s World Cup, which starts later this month. Ticket sales are on track to smash records, and viewership has grown significantly since its 1991 inception. But when it comes to equity between the men’s and women’s tournaments, there’s still a long way to go. Bloomberg’s Jennah Haque joins this episode to talk about why the Women’s World Cup still lags behind the men’s tournament in pay, prize money and all-important media rights–and what’s being done to close the gap.
Read more: World Cup Turns Up the Pressure for TV to Embrace Women's Soccer
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