Are Brands Going Back to Where They Used to Be?

Series One

This episode of 'The New Abnormal' features Tom Morton, a member of the leadership team at R/GA, one of the world's most creative and innovative companies, where he's the Global Chief Strategy Officer. 

R/GA advise brands on what they should stand for and how they should behave and innovate in order to thrive in the connected world. 

Tom's work extends into media and popular culture, he's been a political pundit for the BBC and The Guardian, an Effies judge and a jury chair for the 4As Jay Chiat Strategy Awards. He's also been a keynote speaker for the Cannes Lions, the ICA and Advertising Week. 

In this podcast (from the early days of #TheNewAbnormal) we discuss his views on how circumstances drive values, the ever greater need for leaders to demonstrate emotional intelligence, and why the vital question for brands is 'how can we help have a positive impact'?