I'll admit that I love the sale. It's hard for me to not, there's a rush to it for sure. But is there more need to motivate yourself? It sounds like there's less. You're good with this coasting or this cruising altitude of three books. Do you know if desperation or thirst is the fuel that people want? Like it's fuel, but it's destroying the engine. Yes, ego probably helps in like the entertainment and adjacent businesses because like, you have this need to get out there and be seen. The whole point is creating an empathetic connection,. going inwards and finding something.