I speak to Peter Atwater, author of The Confidence Map about understanding the role of emotions in decision making. Peter is also an adjunct professor at William & Mary, where we both are alumni.
By plotting our experiences across four boxes, we can gain powerful insight into our decision-making process: Stress Center = low control/low certainty Comfort Zone = high control/high certainty Launch Pad = high control/low certainty Passenger Seat= low control/high certainty
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