2min chapter

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When One App Rules Them All: The Case of WeChat and Mobile in China

a16z Podcast

CHAPTER

Wee Chat - What's Next?

We chat shows us what's possible when brands are offered more options for interacting with their users. For weach to make its official accounts platform work, then it had to move beyond the framework and limitations of a social network where conton is king. On wee chat, it could theoretically also allow a user to inquire after their gift card balance, place a favorite drink order, find the nearest store,. without having to specify intent or receive a promotion tailor to drink preferences based on the weather in that city. Where a celebrity like taylor swift could share a hundred forty characters about our upcoming concert on twitter, on wechat, she could send a concert discount code to users who purchased her album....

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