For consumer crypto to thrive it needs to embrace financialization to deliver a better experience, and maker sure crypto disappears everywhere else. Projects doing this right sit in an emerging sector called fantech. In this episode of the Avalanche Ecosystem Series, we explore the rise of Fantech: a new category where sports fans, music fans, creators, and event-goers become participants in real digital economies.
From loyalty programs and ticketing to creator monetization and on-chain rewards, we look at how these experiences get a 10x lift when they go onchain, and why Avalanche is emerging as one of the leading infrastructures powering this shift.
The episode opens with a real story from the Champions League final and expands into a global look at how blockchain is quietly reshaping fan engagement, payments, and ownership at scale.
Featured conversations:
Rain — using stablecoins to power global consumer payments and rewards
Uptop — building wallet-based loyalty for major sports teams
The Arena — enabling creators to monetize directly through social crypto
Tixbase — rebuilding ticketing with on-chain transparency and fan identity
In this episode:
Why loyalty and rewards are a multi-billion-dollar global marketHow on-chain points and fan engagement differ from traditional programs
Why ticketing may be one of the most natural consumer use cases for blockchainHow creators and fans are earning, not just speculating
Why Avalanche’s architecture is uniquely suited for consumer-scale apps
Why the future of consumer crypto won’t feel like crypto at all
Chapters:
00:00 – The Ticket That Didn’t Work
01:30 – What Is Fantech?
04:00 – Payments as the Base Layer
06:30 – Loyalty Goes On-Chain
10:00 – Social + Fan Economies
13:00 – Fixing Ticketing
17:00 – Why Avalanche Works for Consumers
19:00 – The Future of Fandom
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