From Impossible Burgers to Fake Steak
What's Your Problem?
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The Big Insight, Right?
People have been arguing for decades longer in some cases that it's wrong to eat meat. If you can develop better technology to replace animals in the food system by producing products that consumers value more, you can capture a market worth $2 trillion globally. That was the critical thing that caused me to leave my job and found impossible food because you're not going to get a grant for that.
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