How to Write a Good Story in Multiple Places

Each team is tasked within taking those key themes and then interpreting them for their section. So the fact that gardening could end up in multiple places means that you can write about it or create in a different way. And also when they get new people who join the team, they're able to explain sort of their mission for their team using this matrix. It's really useful for onboarding as well as also editorial planning and monitoring success as they go along.