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Nicolaus: What do you think marketes should learn to day that will help them in the next ten years, 20 years or 50 years? I think they sould spend less time on the tools and more time on understanding people. Conversational intelligence by judith e Glazer is not a writer but she goes into companies because she recognized that every company is full of terrible, terrible conversations. Chris voss was responsible for the shift in the fbi from ccommander control a negotiating with hostage takers to basically getting into conversation. He transformed negotiations with terrorists and bank robbers by listening and talking.

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