In the early stages of a radio show, there are many things you can do. Most people create content around a topic and that topic is chosen based on the kind of customer they're hoping to attract. You may have heard some of those questions yourself if you've met with anyone who kind of fits the profile of an ideal customer. So think about those kinds of questions and then in your foundational content, just try to answer those questions because guess what? That's what they're searching the internet to find answers for.