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How Can I Sell More Chicken Sandwiches?
Chick-fil-A has a quarter the amount of things on their menu compared to McDonald's and they make twice the money. If you compare that to McDonald's, Big Mac or Burger King's Whopper, McDonald's,. Big Nap has six ingredients. The Whopper has seven, not including the bun. Now compare that to Chick- fil-A's sandwich, which just has butter, pickles and chicken. That's it. So even then they get more efficiencies at the ingredient level. They make it faster and easier to prepare so it's more consistent. And they're able to do that with greater economies of scale and they can make the process itself leaner and