The Four Elements of a Perfect Hook

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Saf Mohammed is the content genius who left Ali Abdaal and founded his own agency Talking Heads. In this episode, Saf shares how he went from editing his own videos alone to running his own content agency, and how to build systems that make creative work scalable.

We cover how it was like working for Ali Abdaal, the systems behind the channel, why he left, mistakes, and much more. If you're a content creator, freelancer, or agency builder — this is a must-watch.

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Timestamps:

0:00 – Introduction

1:18 – Meeting Ali's team

4:04 – Ali's organisation

05:32 – How to come up with content ideas

9:11 – YouTube packaging

15:24 – Working with clients & writing hooks

20:37 – Ali's unfair advantage

22:37 – Finding your “core content thesis”

26:15 – Programs and what matters

28:23 – YouTube metrics

34:22 – People leaving Ali's team

35:40 – Content analysis

41:40 – Saf's YouTube journey

44:00 – Content opportunity

51:38 – Saf's passion

54:39 – What Saf learnt from Ali

59:33 – Saf's agency & more content opportunities

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