The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Sarah-Beth Anders, SVP Marketing at Guild Education

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The First Person Content Marketing

The first person content marketing as a title for the company and its history. The only person in a content marketing function anywhere got to indo all those l like the head of web development or whatever. Is it a c o o or anybody? Like, what's that? Look, i think just calling it shared services tells you enough about the view, sentiment, the sentiment in the company's view on marketing. And so thare doesn't seem to be a real strategy around  andwhere you going tosay is be sorry about that.

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