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3min chapter
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
The Long Game
How to Get Your Audience to Listen to You
The next thing you should do is ask, so what? Why should anybody care? Like, why is this interesting? Why is this important? And that ties in very directly with audience research. I like to imagine the most dickish skeptical reader possible whenever I'm planning content for myself or clients. "I always try to write with them in mind and edit with them inmind"
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