Is Your Positioning Off?

Start with your consumers. Explore things like not just what you need from my category, but contextualizing your questions in the solution that you're offering more than a category. There's another argument to say, go right to the source. It could be five hours, ten, 30 minute conversations with your audience. And there's perals ways that people are solving this problem that's not just this big behemoth. Or there's sub sections that certain icpeas might use versus others based on their budget or stage of growth. You think it again, about rooted in the problem being solved, and then back to your positioning.