Trapital cover image

The Short-Form Video Wars: TikTok vs Shorts vs Reels (with Tati Cirisano)

Trapital

00:00

How Much Overlap Is There Between YouTube and YouTube Shorts?

YouTube is one of the most global platforms, and shorts has a younger user base than YouTube as a whole. But that's an open question: How much overlap there is? And I feel like ties into with just user behavior on the platform, too. On YouTube, if you're using the app on the phone, it's a separate tab that you have to click into to get to shorts.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app