#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How Salesforce Structures a Global Marketing Team
Salesforce has 75,000 employees at last count and they are a great thriving sort of incredible function within the company. I think I'm always amazed at how many mocks we have on marketing but that very few come from a kind of traditional studied marketing at a university level. So there's all different kinds of marketers. There's industry marketers. There're B2B marketers,. There's corporate marketing. There's customer marketing. There’s trailblazer marketing. And so fundamentally we are now within that global marketing function. The developer marketing function is a component or a piece of developer relations which actually sits underneath audience relations.
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Transcript
