The Dangers of Over-Reliance on Google and Facebook for Paid Media

The Business Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. 

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview.

In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More