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4min chapter
Uncertainty Advantage
The So What from BCG
The Importance of Planning in Uncertainty
Uncertainty and risk have negative connotations for many people. But what if you looked at it as an opportunity to build that advantage? And even if we don't know what it is, let's make a long list of shocks and think about how we can prepare in times of uncertainty. Give me an example where this has really worked well.
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