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Advice from IDEO’s Chief Creative Officer on Inspiring Creative Work

Creative Confidence Podcast

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Story Telling Is a Fantastic Tool

How do you bring creativity into parts of a company, or parts of the challenge wearer m with it when the final solution isn't defined yet? When it's in that state of ambiguity, how do you how to manage that process? Again, story telling is a fantastic tool. It can be about the during story or the beginning story. So i always say, i always say that the journey is often more interesting than the destination. For me, one of my personal things is getting people to talk about their own feelings in the moment. How are you in this right now? I can see youre feeling vulnerable about this thing called aging. Tell me about that, and what might we do

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