8min chapter

The Soul of Enterprise: Business in the Knowledge Economy cover image

Geraldine's Guide to Greatness for CPAs

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

Rethinking Value: CPAs and Pricing Challenges

This chapter explores the self-esteem challenges CPAs face and how they undervalue their skills, impacting their pricing strategies. The discussion emphasizes the importance of a mindset shift towards valuing services over time-based metrics.

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