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Developing Shows: Behind the Scenes at Social Media Examiner

Social Media Marketing Podcast

CHAPTER

How to Create and Distribute Content for Social Media Examiner

Sally Kohn: I think if someone is listening or watching, they know that you have a very large presence. But you also have large audiences in different parts, right? Just like you said, people like to consume content differently and you have to meet them where they are. So the first shocker for those that are watching or listening is that we create these articles out of it. We have over 400,000 people on our email newsletter. For them, they don't actually necessarily listen or watch content they prefer to read.

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