The Impact of NFL Football on the American Population

NFL is the number one sport in America by a long shot, 82 of the top 100 TV shows in America are all NFL games. 115 million people in the US alone watched the Super Bowl this last past February. So as you can imagine, based on that and based on the fact that the sport dominates in the US market, our biggest opportunity as a business, as a league, as a sport is international. And so from an Australian New Zealand point of view, your background coming from NFL UK, what are some of the strategies of looking at what the NFL is doing in different international markets and then bringing it back to Australia?