6min chapter

The Colin and Samir Show cover image

Spotify CEO Daniel Ek on the Future of Podcasts

The Colin and Samir Show

CHAPTER

Navigating the Balance Between Value and Advertising in Podcasting

This chapter explores the intricate dynamics between podcast creators and advertisers, focusing on how the rise in advertisements can influence both listener enjoyment and creator income. It also discusses the significance of perceived content value and the implications of revenue-sharing models in the podcasting ecosystem.

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