Companies of all sizes and sectors have committed to net-zero emissions targets, but getting there is not straightforward. Measuring carbon dioxide output is tricky, carbon markets are fragmented, and the quality of offsets varies hugely. Michelle You, co-founder and CEO of Supercritical, is on a mission to help companies better measure, reduce, and remove carbon emissions – and her first target is the tech sector.

Tech doesn’t attract as much criticism regarding emissions as some other sectors, but Michelle argues that tech companies emit more than the airline industry. She and Azeem Azhar discuss Supercritical’s approach and methods.

They also explore:

• What product specialists, like Michelle, can add to the climate fight.
• Why carbon removal is the only viable path to net-zero.
• Why early-adopters of carbon removal technology are especially crucial to saving the planet.

@Azeem
@exponentialview
@wreckingball37

Further resources:

Decarbonization by the Numbers (with Michele Della Vigna)  – Exponential View Podcast, 2021
Funding Innovation to Fight Climate Change – Exponential View Podcast, 2021
Building a Trustworthy Market for Carbon Offsets (PART 1) — Exponential View Podcast, 2021