Advisor Marketing Made Simple cover image

Advice Line: How To Build A Scalable Referral Marketing System (Eric LaNier)

Advisor Marketing Made Simple

CHAPTER

Mastering Referral Marketing for Financial Advisors

This chapter delves into the referral marketing strategies employed by a financial advisor, focusing on client acquisition and qualification rates. The speakers discuss their experiences with LinkedIn prospecting, growth goals, and the importance of strategic planning to streamline client management. The conversation highlights the need for intentionality in marketing approaches, emphasizing effective scalability and client relationship management.

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